Author: Sensis in partnership with Rob Hartnett
Publisher: Sensis
Year Published: 2006
Description
Sensis has teamed up with best-selling author Rob Hartnett to produce the Small Business, Big Opportunity Guide - and share insights and experiences to help grow and strengthen business.
Chapters include:
Small business in Australia
The entrepreneurial approach
Marketing to drive profits
Marketing Systems
How image and brand drive sales
and many more.